Do you dread the slow “blink…blink…blink…” in a word processor as it just waits for you to start writing? Writing content can be an excruciating and difficult process for many people, especially if writing isn’t your main expertise.
Let’s take a look at website content and explore what it is and how to write it.
What are Examples of Website content?
Let’s explore some website content examples before we get into talking about how to write content. There are several different types of content that you’ll find on websites, and it’s important to understand each one before you tackle creating them.
The 5 main types of website content are:
1. Individual Web Pages
Each page on your website is prime real estate for attention-grabbing and informative information that does actually count as content.
While it’s tempting to “set it and forget it” when it comes to writing an “about us” page, you should be reviewing these more static pages frequently to make sure they stay up-to-date. There are many types of content that normal web pages can include, like case studies, pricing info, or even a customized landing page for different audiences.
Don’t forget your “call to action” moments! Including things like “buy today” or “contact us” or “book now” can help give people actionable steps when they’re navigating your website.
Blogging is one of the most important content tools on your website, for good reason. Blogs will help keep your content fresh and active, which helps your website rank higher in search results and brings in more visitors to your site.
You can also provide your visitors with information and educational content that will help establish you as a trusted authority and industry expert.
3. Premium Resources
In addition to blogs, another way to help build your reputation as an industry expert is to provide resources like white papers, ebooks, product brochures, user manuals, and fact sheets.
These types of content help establish your credibility and bring people into your website who are looking for resources outside of blogs.
4. Video and Audio
Another way to build your content and bring in different types of visitors is to include video and audio like webinars, how-tos, podcasts, and seminars.
This type of content may not be the right fit for every industry, but if your company already has this type of content or is in an industry that lends itself to these formats, including them can be a valuable asset.
Infographics are a great way to break up chunks of text and provide value for more visual learners. They can help you reiterate key information, and are easily shareable and digestible for those who come to your website.
These are all website content ideas that many people use for one good reason—they work. Including these types of content on your website will bring in visitors.