Are you someone that enjoys reading blogs, websites and other types of content online? What about writing them? If you’re a creative thinker that can write well then becoming a Content Writer might be an enjoyable and rewarding career path for you.

With the chance to work with agencies, in-house marketing teams or even as a freelancer, content writing is a job that provides many exciting opportunities.

What does a Content Writer do?

Content Writer is a creative professional that writes copy for websites, blogs, social media, whitepapers, ebooks and many other platforms.

The writer works with the business to understand their tone of voice and find the best sources information.  Their work communicates and engages with the customers, helping the business to achieve specific goals.

What do Content Writers typically earn?

On average, a Content Writer earns a yearly salary of £19,664 in the UK. However, earnings differ greatly depending on the individual’s working arrangements and the industry.

How Do I Start Content Writing?

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If the writer is employed within an organisation, they are likely to be paid a regular salary. However, if they are working on a self-employed/freelance basis, they will be paid depending on the amount of work they do and the amount of money they charge.

How do I get started as a Content Writer?

There’s not one set path towards becoming a Content Writer. However, having an online portfolio of your work is an important first step for attracting employers or clients.

Your portfolio should include all of the best examples of your written work. This could be posts from your blog, guest articles or anything else that shows off your ability to write coherently and creatively.

Some writers begin with a university degree in English, Journalism or Communications. Others come from a business or marketing background. In this job role, experience and a proven ability to write well is often regarded as or even more important than qualifications.

Many Content Writers start off in an entry-level position within a marketing agency or an in-house marketing team within an organisation. You might also start off in a similar role, such as a Marketing or Social Media Assistant, before deciding that content writing is something that they would like to specialise in.

What key skills do I need to become a Content Writer?

How to become a Content Writer

Also Read: How To Write Content For a Website

One key skill that every Content Writer needs is the ability to write in many different styles. You must be able to understand and emulate the brand’s tone of voice and structure your writing to fit different formats.

As a writer, it might also benefit you to specialise in some key subjects. What is it that you enjoy writing about; fashion, beauty, sport or maybe travel? Once you have decided on your specialist subject, you can begin to look for clients or employers in that industry.

While many writers have preferred subjects, by developing good research skills Content Writers can write about a wide range of subjects without being an expert on the topic.

Content Writers should have some understanding of the digital world. After all, your content is being used online to promote a brand. You should have some knowledge of Search Engine Optimisation, which is used to help readers find your content. Also, learning the basics of WordPress and coding languages such as HTML or CSS will help you to establish an edge over the competition.

What do Content Writers do day-to-day?

As a Content Writer, you can expect to spend a good proportion of your day writing. However, you will also be expected to spend time coming up with new content ideas for clients, attending project meetings, presenting your ideas and planning content for the future.

It’s important to be comfortable working both alone and as a part of a team. While researching and writing content is likely to be mostly a solo task, if you work as an employee in an organisation you will spend plenty of time bouncing ideas off your team. Even as a freelancer, you’ll spend time working with clients and networking to find new leads.

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